provided by local restaurant chain.
The truck rolls up and out come the roll-ups. ‘We page everyone to let them know they’re here, and they’re running out the door,’ said Helga Roels, office manager at RE/MAX Metropolitan in Utica.
It’s pita Tuesday at the real estate office and many of the 75 employees, and others in the building, are taking advantage of a visit by the Pita Wagon. For the next 10 to 15 minutes, workers will select from a lineup of sandwiches, soups, snacks and beverages provided by the local Mr. Pita restaurant.
‘The hot stuff is always nice and hot,’ said Roels, who is hooked on the Greek pizza from the truck. ‘They are always prompt, and everything is very good.’
For the past year, select Mr. Pita locations have been selling their wares to Metro Detroit offices, businesses and factories from the Pita Wagon, a $45,000 vehicle that makes pre-arranged stops on a weekly basis.
Right now, franchisees operate 6 of the wagons, and Mr. Pita President Frank Lombardo would like to see every franchise in the chain using one of the vehicles.
‘One of the nice things about this is no other restaurant chain has gone out and brought their products to the consumers,’ said Lombardo, who founded the company in 1993 and has seen it grow to 38 locations. ‘The idea is to go once a week so companies can have pita day‘.
Franchises with the wagons have seen a 25% increase in sales.
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