McDonald’s is rolling out the next phase of its myth-busting Take a Closer Look campaign with new packaging from the middle of next month.
The Big Mac packaging, which will feature a map of New Zealand and nutritional information, aims to show the company’s commitment to local ingredients.
It’s a departure from the red and yellow packaging seen around the globe.
It will have labelling showing how much of the ideal daily intake of energy, protein, saturated fat, carbohydrates, sugar and sodium the product contains.
Public scepticism forced McDonald’s to launch a $3.5 million advertising campaign last month to tackle myths about its food.
Among the stories it aims to dispel through TV commercials, a new website and question-and-answer sessions is the rumour it puts pig fat in its shakes.
It also is spreading the message that the company’s hamburger patties are made from 100 per cent beef and many of its ingredients are brands commonly available in supermarkets.
McDonald’s spent around $20 million in the year to June on advertising, according to Nielsen Media, making it one of the country’s top 20 advertisers.
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