Aspects and topics about franchising development.
Franchising
in France has been representing, since the earliest years of the XX century, a great opportunity of business for people interested in investing or working on their own accounts; moreover, this system is seen by the State as a potential source of development and employment.
The 1st French franchising network was born in 1911, even if there wasn’t yet any terminology to fix this commercial system. History tells about Jean Prouvost (1885 – 1978), owner of a wool mill in the Roubaix, who has charged 1 of his young employers to create a chain of wool shops. The youth created a sort of partnership between the wool mill owner and many traders, with an agreement to warrant them the patent of the brand. The brand was the famous Laines du Pingouin (Penguin wools)! France and United States of America compete for the primacy of ‘franchising mother-country’, because of this event. More.
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