If you search the web for articles and advice on using a franchise broker you will quickly find article after article putting them down, claiming their steer you in the wrong direction, they only show you their franchise etc etc.
As a franchise broker I find most of these articles rather insulting, but as I watch more and more fellow franchise brokers operate I am forced to realize that these opinions do not exist without merit. Rather than defend ‘all franchise brokers’ I think it’s time to let the world know that just like any industry, all franchise brokers are not created equally…
I have created a list of things that can quickly determine the true value and ethics of a franchise broker. So run:
1. if your franchise broker speaks poorly of franchises NOT in his portfolio;
2. if your broker seems shocked or offended when you don’t jump at least 1 of his 4 suggestions;
3. if your broker promotes franchise brokering as your best opportunity;
4. if your broker steers you away from all franchises and into a ‘business opportunity’;
5. if your broker pressures you into making decisions;
6. if you know more about franchising than your broker.
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