Signs By Tomorrow President and CEO Joe McGuinness is not exaggerating when he says the sign industry franchisor is built around technology. Two new programs illustrate that commitment.
Early this fall, Signs By Tomorrow will launch SBTDirect, a customized, user-friendly online ordering system that gives customers the ability to order template-based, pre-designed signs specific to their business from a dedicated web site on a 24/7 basis.
The program – almost two years in development – is meant to address the needs of existing Signs By Tomorrow clients that routinely order large quantities of signs that are largely similar in nature, except for a few select components.
An example of such a client is a real estate sales company with hundreds of offices and agents throughout the country. A basic design for the realtor’s yard signs and “open house� banners is posted on a secure web site in template format. Certain components of the sign such as the corporate logo and brand colors are fixed, but variables such as the name of the agent, telephone number and e-mail address can be changed.
Clients can order anytime, day or night, from their own customized online “catalog.â€? The client maintains control of the sign’s “integrityâ€? – its design and colors – but is able to customize it to their individual needs.
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