Hellaby Holdings is trying to turn around its undercooked stake in the BBQ Factory.
Faced with increased competition from The Warehouse and Mitre 10 - which is selling barbecue hardware - BBQ Factory is expanding into garden furniture and homewear for outdoor living.
It is also moving some outlets at semi-commercial or semi-industrial sites to busier locations such as malls.
Hellaby Holdings owns 16 of the 21 stores and controls the franchise for the other five with owner-operators.
The first of five stores with the new format opened in Christchurch in June and BBQ Factory said September sales there were up 70 per cent on September 2005 at the previous location.
The second new-format store opens in Tauranga this weekend, the first BBQ Factory at a mall next April and two more new format stores later next year.
BBQ Factory intends to introduce the new format to all stores over the following two years.
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