Since the opening of the Indian economy in June 1991 and liberalisation of the foreign direct investment (FDI) policy, many multinational companies (MNCs) have entered India through the franchising route.
International brands like McDonald’s, Pizza Hut, Subway, Adidas and Benetton are now available. Some other well-known Italian brands like Gucci and Armani are finalising plans to enter India. This sudden proliferation of multinational brands in the last decade can be attributed to the advantages of franchising.
The concept of franchising is not new to India. Continued…
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