For many, coffee is synonymous with Starbucks, but one California-based coffee company’s aggressive franchise-expansion plan may challenge the coffee giant’s hold on the Las Vegas market.
Founded in 1995 by brothers Michael and Steve Binninger, Java Detour offers fruit smoothies, whole-leaf teas, shakes, pastries and — of course — coffee. Specifically, Java Detour is recognized for its baristas, who make frozen blended drinks in less than one minute.
Currently, Java Detour operates two corporate-owned stores in Las Vegas. One is located near the intersection of Charleston Boulevard and I-15, the other on Tropicana Avenue just east of Eastern Avenue.
Two new corporate-owned locations have recently opened in Las Vegas. The first, at the corner of Pecos Road and Patrick Lane, opened last month. This location will introduce an “end-cap prototype” that features a drive-through, plus an interior lounge complete with free wi-fi service. Java Detour CEO and co-founder Michael Binninger said startup costs for the end-cap prototype range from $275,000 to $285,000.
According to Binninger, Nevada was originally reserved for corporate stores but the company received a number of “unsolicited requests” for franchise opportunities. Presently, Java Detour has 18 locations in four states. Four are franchises, while the other 14 are corporate-owned.
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