After biding its time, ERA Reality launches franchising campaign in the Czech Republic.
When some survey Prague’s real estate scene, they see a saturated market.
But Keith HoleÄ?ek, co-director of ERA Reality, one of the newest players on the market, believes the timing is perfect to expand into the Czech Republic.
“The market in Prague is very crowded and highly competitive,” he says. “That’s something we like and we feed off of.”
In fact, HoleÄ?ek is confident that tough market conditions will be a factor in ERA’s success. “Because it’s so competitive, to survive, a real estate company needs to be great,” he says. “That’s why we believe we’re going to stand out.”
Standing out should come easily, given ERA’s clout on the Continent. The Florida-based company is currently the largest real estate network in Europe, with a presence in 17 countries.
Though the Prague ERA office officially opened in March, HoleÄ?ek and his brother and co-director Michael have spent the months since setting up shop, preparing and translating merchandising and training materials and cultivating a network of potential partners.
In late summer, they began an aggressive marketing campaign to target potential partners in the Prague vicinity. They are currently in the negotiating stage with several, and hope to have them permanently on board by the end of the year, according to HoleÄ?ek.
Once they’ve developed a firm foundation in Prague, the HoleÄ?ek brothers plan to start expanding across the rest of the country. Within the next three to five years, they expect to have as many as 100 Czech ERA offices.
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