Can Buffalo Wild Wings get any hotter?
The Minneapolis-based restaurant chain recently reported third-quarter same-store sales increased 11.8 percent at company-owned restaurants and 6.4 percent at franchised restaurants. Since going public in 2003, Buffalo Wild Wings has not had negative comps. In fact, company-owned stores have reported 24 positive same-store sales figures in the past 27 quarters.
“Buffalo Wild Wings is proving to be one of the most dynamic restaurant concepts with continued rapid growth potential,� writes Ryan Fuhrmann of Motley Fool.
Buffalo Wild Wings’ chief executive Sally Smith credits outstanding employees, good franchisees and strategic media buys for the company’s success.
In September, the brand unveiled its “you have to be here� message on ESPN and ESPN U. On radio, Buffalo Wild Wings promoted its ribs and combo platters. These advertising initiatives along with regional and local buys contributed to a total-revenue increase of 32.1 percent to $68.3 million.
“Obviously, we’re pleased,� Smith said of her 415-unit chain’s stellar third quarter.
But the fourth-quarter figures may be even better.
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