L.A.-Based Premium Smoothie and Juice Franchising Company Marks a Decade of Offering Flavorful and Healthful Meal Alternatives and Snacks With Milestone Store Opening and VIP Event
Robeks Corporation, a premium smoothie and juice franchising company, today announced the opening of its 100th store location, and marks its 10th anniversary providing healthful, made-to-order smoothies and other flavorful, nutritious meal and snack options. Robeks now has 100 locations across 17 states. The newest store is located in downtown Los Angeles at 3742 S. Figueroa Street, across from the USC campus.An invitation-only VIP event and ribbon cutting ceremony will be held at the new location on Thursday, November 9, 2006, from 11:00 a.m. until noon, with the USC Marching Band kicking off the festivities. VIPs will enjoy complimentary Robeks’ premium smoothies and a lunch of Robeks’ nutritious sandwiches and salads, plus Robeks’ high-protein power cookies and muffins. Los Angeles city officials, journalists and members of the community are expected to attend the event.
Robeks’ new president and CEO, Sheri Miksa, Robeks’ founder, David Robertson, 100th store owner and 10-store Robeks franchisee, Moe Nariman and other key figures will be in attendance, as well.
“Five years ago, I opened my first Robeks franchise here in downtown Los Angeles,” said Mr. Nariman. “I have found great success with the Robeks brand and products and am excited to be opening my 10th store here in my hometown.”
In addition, Dr. Ed Lieskovan, Robeks’ nutritional advisor and Adjunct Assistant Professor of Clinical Pharmacy at USC’s School of Pharmacy, will also attend the event. Dr. Lieskovan is the creator of Robeks’ line of nutritional supplements and natural boosts, and he assists Robeks with the creation of their natural fruit smoothies and healthful foods.
“I’ve been working with Robeks for nearly a decade. The strength of the company has always been its people and their passion to offer delicious and healthful products to their loyal customers,” said Dr. Lieskovan. “After ten years, Robeks has consistently maintained their strong commitment to providing premium, healthful foods. I’m so pleased to continue to be a part of their dynamic team.”
According to the 2005 What America Eats® survey conducted by Parade Magazine, 84 percent of us try to eat a well-balanced diet, with 46 percent trying to eat more vegetables. Plus, 76 percent of adults surveyed choose fruit as their preferred snack.
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