Real Living Inc., the fourth-largest residential real estate firm in the country, has opened its first franchise in Massachusetts, the company said Wednesday.
The firm, Real Living Lifetime Real Estate, is located in Northborough and will be focused on the central Mass. and metrowest suburban market.Real Living officials said the company is distinguishing itself in the industry through technology. The company has a consumer-agent Web portal that allows consumers to personalize, organize, save and share properties, Real Living said. The firm has established relationships with several other resources, such as Zillow.com, according to a statement.
Peter Pang on January 31st, 2007 at 1:02 am
I just checked out their website, looks cool. But not sure if they can do well in central MA, the market is still pretty cold there.