Running A Franchise ‘Like A Marriage’

November 14, 2006 by Cris | 0 Comments

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Freelance UK:

Building a successful franchise is like working on a marriage, because the franchisee needs ongoing support and trust from their other half, the franchisor.

Such is the verdict of Antony Tagliamonti, 27, who recently scooped the prestigious title Franchisee of the Year, by the industry association, the BFA.

The former part-time delivery boy has now climbed the ranks of Domino’s Pizza, to run four of its stores in North London, earning him the accolade and a grand 1st place prize of £5,000.

According to the British Franchise Association, which sponsored the award, Antony has admitted it takes a distinct crop of skills to successful capitilise on franchising.

The business model, needs its practitioners to be effective communicators, innovators, disciplinarians, team players and individuals who ‘respect boundaries,’ for it to be successful.

During his 10 years, Antony realised business growth comes through tailoring it to local needs, a vital element he reflected by drawing up menus, price structures and flexible opening hours. He also offered competitive salaries and got involved with the local community – his customers, to help his operation grow; a move the BFA applauded for its creativity. Read more.

In How To, Franchising Worldwide

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