Col. Harland Sanders is shedding his white suit jacket for a red cook’s apron as the company he founded unveils a worldwide redesign of its KFC restaurants and one of the world’s most recognizable icons.
The company unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee.
“This change gives us a chance not only to make sure we stay relevant but also communicates to customers the realness of Colonel Sanders and the fact that he was a chef,” said Gregg Dedrick, president of KFC’s U.S. division.
The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin.
The store designs will include new graphics with the Kentucky Fried Chicken name and signs that read, “Finger Lickin’ Good,” and “11 Secret Herbs and Spices,” references to the Colonel’s famously secret recipe.
The logo will also replace the old one on another KFC icon, its chicken bucket.
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