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IFA:
Collaboration between franchisors and franchisees pays dividends when it comes to brand marketing.
It’s in the best interest of both parties for the franchise company to build brand potential by employing marketing techniques that capitalize on ‘the mutually-beneficial interdependence of the franchise relationship,’ write Philip and Michael St. Jacques in Franchising World Magazine.
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Jeff Johnson on November 21st, 2006 at 4:42 pm
Absolutely true! Top brands have understood this concept for a long time. Interdependent franchise relationships leverage everything for their mutual benefit. When only one party “wins” then everyone starts to loose!
Jeff Johnson, FranSurvey.com