Melt is one of the fasting growing food concept’s from California. The Melt concept is fresh, new, and exciting. In the already immense retail ice cream market, Melt brings a new, exciting approach in an under represented sector.
Authentic gelato and sorbetto has been loved for hundreds of years in Italy, crepes have been a staple diet in France for years, however both of these products but have yet to be fully exposed to consumers in the U.S.
Melt has married age old proven products from Europe; combined them with the Best Coffee and smoothies and created the ideal European Café, that has truly become the ‘talk of the town.’
Their business strategy is to provide the customer with a special purchase experience, by offering a quality product and a unique marketing approach in an enormous market that is in need of something new.
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