Franchisors Measuring The Franchise Relationship

AllBusiness:

Maintaining constructive relationships with franchisees is a lot easier to talk about than it’s to put into practice. For franchisors, this is an ongoing challenge. Several things can strain relationships.

Among them are:

* Stress;

* Change;

* The Law of Perception;

* The Franchise E-Factor - Franchisees will typically move through 6 psychological stages in their relationship with their franchisor. I call this the ‘Franchise E-Factor’ which is characterized by the stages Glee, Fee, Me, Free, See and We. Franchisees may quickly move from initial feelings of glee to the third, me, stage. Not all franchisees make it to the sixth, we stage. The more franchisees that are stuck in the middle stages of the Franchise E-Factor, the more unrest there is likely to be in a franchise system;

* Insensitivity to the feelings of others;

* Incompetent support.