Local restaurant franchise GFA Corp (Thailand) has added two new brands to its stable – The Donut Baker and Golden Pretzel.
The company spent Bt15 million building production facilities, its chairman and chief executive officer Fred Mouawad said yesterday.
The Donut Baker makes donuts and Golden Pretzel produces chocolate-chip and chocolate-coated pretzels. Both are aimed at children and families.
The Donut Baker’s baked goods cost from Bt10 to Bt17 – about the same as competitors Dunkin’ Donuts and Mr Donut. Golden Pretzel charges between Bt32 and Bt42 – 10 per cent more than competitor Auntie Anne’s.
Mouawad is not concerned about the competition’s established position in the local market. There is room for new players, he said, adding that Golden Pretzel has a quality advantage and The Donut Baker offers variety.
Nor is he worried about saturation of the donut market in Thailand, saying that GFA products are a global franchise.
However, he expects eventually to achieve a 25-per-cent market share in the local pretzel market and 20 per cent in donuts.
Golden Pretzel’s first shop will open at Jungceylon shopping and entertainment complex in Phuket on Tuesday, and The Donut Baker will debut at The Esplanade in Bangkok on December 15.
Mouawad declined to say how many branches would open next year because locations that fit both the company and foot traffic are yet to be identified.
No comments yet.