A former Brooklyn businessman claims his successful Fratelli Ravioli mom-and-pop chain was destroyed by franchising, and now warns entrepreneurs about how this business venture can whack your finances.
“I want to knock down the concept that franchising has little risk,” says Larry Vivola, who, with his brother, ran the popular ravioli and Italian food store started by his parents 28 years ago. “The industry brainwashes people into thinking it is safe.”
Certainly Vivola, his family and the families of four franchisees thought there was little risk in 2001 when Fratelli decided to take its popular Brooklyn chain national.
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