IFA:
If trying to decide if adding a retail storefront is the best option for your franchise, consider the advantages. ‘With the addition of showrooms, consumers are able to touch and feel a wide variety of products and accessories,’ states Interior Door Replacement Co.’s Dave Winter in Franchising World.
Customers can save time and view product options while franchises can expect improved closing rates and obtain customer feedback. ‘In general, low-pressure showrooms help break the ice, create relationships and make the overall sales process less stressful and a fun experience for franchisees,’ Winter adds. Read full article.
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