They began by defining a very specific customer group. Pita Pit then created a meal experience and operation around satisfying their needs.
Their primary customers are college students and young professionals who seek a healthy food alternative.
They require not only a lunch and dinner meal, but also a snack after the theatre or movie or even after a late night at the bars.
Convenience, accessibility and quick service are essential for this group. Satisfying their taste requires meat prepared on a grill and accompanied by the freshest of toppings.
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