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Frozen Yogurt Makes Return – In New Form

December 16, 2006 by Cris | 0 Comments

Latest S. Korean Craze Taking Hold in Region.

limelite.jpg

San Fernando Valley:

Here’s a scoop for you – frozen yogurt is back in style. Not the sugary stuff that guilt-ridden noshers substitute for ice cream, but real, bacteria laced yogurt frozen into a naturally sweetened concoction and served up in the kind of café that is usually reserved for $5 coffee drinks.

The idea seems to have been imported from South Korea, where, curiously enough, the national staple kimchi is prized in part for a bacteria similar to that found in genuine yogurt cultures and thought to ward off a host of ills.

This newly re-fashioned dish 1st appeared at a no-frills shop called Pinkberry, where it caused a sensation, not to mention a neighborhood parking scandal, when it opened in West Hollywood and converts clogged the streets looking for a parking space. The shop has since expanded to 7 locations including one in Studio City.

Another independent, Limelite, has opened in recent weeks in Sherman Oaks. Read more.

In Franchising Worldwide, Negatives and/or Positives, News, Restaurants, Trends

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