Best Franchise Hotel Company

Express Travel World:

From a small chain of roadside hotels in the 1930s to one of the world’s largest hotel franchisors, Choice Hotels today is built on a history of industry firsts and innovations. Vilas Pawar, CEO of Choice Hotels India, reacts on winning the award for the Quality Inn brand:

Q: Your reaction on winning the Best Franchise Hotel Brand award.
A: We are honoured. It’s an encouragement to the entire team without whose efforts we couldn’t have achieved this.

Q:What are the factors contributing to your success?
A: We offer value for money to our franchisees. We have close-knit relations with them and try to cater to all their requirements.

Q: What are the company’s future plans?
A: We’re adding more franchisees and plan to augment more services. We’re not here for short term goals but want to expand our company as the largest franchise hotel brand in the country. The company currently has 35 hotels across 24 destinations in the country and we are looking to add 10-12 properties to this every year for the next two to three years.

Our expansion plans would see the promoter companies invest about Rs 700-750 crore in the next couple of years. This will increase the total room capacity to 3,000 from the current 2,000. In fact, the budget hotel segment is still largely untapped and we foresee huge opportunities in the sector.

Along with our involvement in marketing and branding of hotels, we are starting to manage our properties as well. We will be managing all our budget hotels in the metros and major cities from March next year. This would not only help us add to our revenue figures but also build our brand image further.