The web is attracting a much more entrepreneurial crowd than ever before,’ says Ames. ‘With franchising, entrepreneurs have a better chance to find a great business and succeed at it as because they are using a tried and proven business model and in most case, an established brand as well.’
Franchise Circle is also changing the way franchises are bought and sold. By providing franchise investors with the tools they need for success, it is bringing a much-needed resource to the franchise industry. But franchise buyers aren’t the only one’s who will be benefiting from the offerings of Franchise Circle. The company’s mission will also benefit the franchise industry as a whole
Its website allows users to rate, review, and comment on companies in the industry, and offers vibrant and engaging content on entrepreneurship and franchising. The site also utilizes an open source content management system that has a User Interface that most web users are already familiar with. Professionals interested in franchising use the site to learn and build their network, while quickly accessing blogs, forums, connections, and other site utilities to find the information they are looking for.
For marketers the company takes a different approach than any other website. It offers a hybrid advertising program that promises to deliver great results to franchisors and industry suppliers by combining lead generation, banner runs, and branding exposure all in 1 package.
The founders are currently seeking to unite the entire industry, reaching out to global foundations, associations, and educational partners to register for a free membership and to post content. Due to advances in Internet technology, the site has the ability to instantly translate pages into 9 languages, breaking down borders, and allowing anyone in the world who is researching the possibility of purchasing or franchising a business to find the information they are looking for with its knowledge library.
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