Snooze To Abandon The Captain

December 20, 2006 by Mark | 0 Comments

Border Mail:

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CAPT’N Snooze has hung up his snooze hat for good.

The bedding store is undergoing a nation-wide makeover and will now be known simply as Snooze.

The new Snooze logo is a warm chocolate brown colour that erases Capt’n from the name, the cartoon-like cap and the red and black logo.

Snooze Albury-Wodonga franchisee Russell Huon said the proper signage was not up yet but the store had already undergone minor changes indoors to suit the new brand.

“This change showcases Snooze as a lifestyle store, not just a bedding retailer,� he said.

“We have always told our customers it is important that your bedroom changes as you do, and as one of Australia’s biggest bedrooms this is exactly what we’re doing.

In Franchising Worldwide, News

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