About 1 in 3 frequent fast-food customers say they plan to eat less often at Taco Bell — or not at all — as a result of the chain’s recent E. coli outbreak, according to a national poll done for USA TODAY.
Yet the online poll, by food service research firm Sandelman & Associates, shows fast-food eaters are satisfied with how Taco Bell (YUM) handled the crisis in which 71 people fell ill after eating at the Mexican-style chain. Seventy-five percent of those surveyed rate Taco Bell’s actions after the outbreak as “good,” “very good” or “excellent.”
“It’s clearly affecting their business,” says Bob Sandelman, CEO of the research firm. “But Taco Bell appears to be on the road to recovery.”
Other chains, including McDonald’s and Burger King, were affected to a lesser degree by E. coli outbreaks.
Taco Bell Turns Onto ‘Recovery’ Road
December 21, 2006 by Mark | 1 Comment
In Franchising in USA and/or Canada, News
Staunton News on December 21st, 2006 at 3:50 pm
Taco Bell Turns Onto ‘Recovery’ Road…
Don’t risk it, don’t eat at Taco bell!
Nineteen people in New Jersey have been sickened, two of them seriously, by E. coli infections, and a Taco Bell fast food restaurant in South Plainfield, N.J. Hemolytic uremic syndrome, which can be …