Burger King Sells 2 Million Xbox Games

Qsrweb:

Burger King said it has sold more than 2 million BK Xbox games in just four weeks.

According to a news release, the BK games join the ranks of other top-selling Xbox 360 titles, such as “Call of Duty 3″ and “Saint’s Row,” making it the best-selling collection of games published for the Xbox/Xbox 360 platforms this holiday season.

All three Xbox games in the collection — “Pocketbike Racer,” “Big Bumpin’,” “Sneak King” — are available at participating Burger King restaurants, for a limited time, for $3.99 per game with the purchase of a BK Value Meal.

Most video games are considered a blockbuster when they reach the 1 million mark in sales, said Russ Klein, president of global marketing, strategy and innovation for Burger King. “This collection has achieved twice that, thanks in part to the great value for the money and convenient holiday stocking stuffer appeal,” he said.