A lucky Domino’s Pizza customer, who also is an astute eBay user, bought a brand-new 2007 Saab 9-3 Aero Convertible courtesy of Domino’s Pizza for $9.99 on New Year’s Eve.
According to a news release, the wheel deal was part of Domino’s kickoff for its Anything Goes Deal. For $9.99 customers can get any large pizza on any crust with any toppings.
To celebrate its new Anything Goes attitude, Domino’s developed an innovative contest using eBay.com, where a variety of premium items are being made available daily for just $9.99.
As the ball dropped in New York City’s Times Square, Domino’s kicked off the contest by posting the first item, a 2007 Saab 9-3 Aero Convertible, for sale for the fabulous price of $9.99 on eBay. In less than a minute, one lucky winner found the car on eBay and bought it.
“From pizzas to a new Saab convertible, no one delivers a great deal like the delivery experts at Domino’s Pizza,” said Ken Calwell, Domino’s chief marketing officer.
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