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In an attempt to steal some buzz from Starbucks, Coca-Cola is teaming with the country’s No. 2 coffeehouse chain, Caribou Coffee Co., for the launch this summer of a ready-to-drink iced coffee beverage.
Meanwhile, Starbucks, which controls the ready-to-drink coffee market via a partnership with PepsiCo, soon will roll out vending machines serving hot coffee drinks in a can.
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By Mark Welford, Dane Carlson and Cris Zimermann.
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