Three Avenues To Destination Success

Franchise:

Franchisees and franchise companies come together to build a business relationship for a period of 10, 15, 20 years or sometimes longer. The goal is to be mutually, financially beneficial. Each party enters into the franchise agreement with a certain vision of their future in mind. As in any relationship, business or personal, things may not always go the way one had envisioned them. That is natural, but what causes the relationship to go sour, or become adversarial? Let’s face it, neither party gets pleasure from an uncomfortable, sometimes confrontational and possibly financially-expensive situation.

There are many ways a franchise relationship can become strained. The franchisee may believe he was misled before signing the franchise agreement. The franchisee may not be making the profits expected, not receiving the support he believed he should receive, may not have faith in the business model any longer, may not understand the franchise agreement or may have never read it. The franchise system may believe the franchisee is a renegade, not truthful or even deceitful. The franchise company’s culture and philosophy may be to let each franchisee make it on their own. These are just a few of hundreds of reasons for deterioration of the relationship.

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