Starbucks Challenges McDonald’s With Breakfast Sandwiches

The New York Times:

Starbucks‘ loyal coffee following has led the chain to further pursue the breakfast market, after its pastries failed to allure customers. Just as McDonald’s has challenged Starbucks by promoting its higher-quality coffee, Starbucks is now challenging McDonald’s by adding hot egg-and-cheese sandwiches on English muffins to the breakfast menu.