Convenience store chain 7 -Eleven Inc. said Wednesday that it has signed multiyear sponsorship agreements with 15 professional sports teams, including the Dallas Mavericks and the Dallas Cowboys.
Financial terms of the agreements were not disclosed.
Dallas-based 7-Eleven will sponsor quarter- and half-time dice-rolling games during the Mavericks games and sponsor the Mavs’ Street Team and store appearances by players.
The company also will sponsor appearances at stores by Cowboys players and cheerleaders, and the “Cowboys on Tour” mobile vehicle at stores.
7-Eleven also signed agreements with the Chicago Bears, Denver Broncos, Philadelphia Eagles, Washington Redskins, New England Patriots, Seattle Seahawks and Oakland Raiders.
Basketball teams involved in the sponsorships are the Chicago Bulls, Miami Heat and Los Angeles Lakers. The pro baseball teams are the New York Yankees, Chicago White Sox and Chicago Cubs.
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