For FranUSA, Inc., a fast-growing franchise consultancy based in San Clemente, Calif., the art of matchmaking means helping entrepreneurial-minded ‘romantics’ find a business that they can fall in love with. Since FranUSA was founded in 2005, the company has worked with candidates across the United States, connecting budding entrepreneurs with the business of their dreams.
A 2004 study by PricewaterhouseCoopers found that the franchising sector generates 18 million jobs in the U.S. alone, and yields $1.53 trillion in economic output. The study also cited that there are more than 760,000 franchise businesses in the U.S. and that the numbers continue to grow rapidly. In fact, in August 2006, researchers for the International Franchise Association (IFA) Educational Foundation - FRANdata, discovered that from a database of nearly 2,500 franchise concepts, the number of concepts was growing in 17 out of 18 industry categories, with increases ranging from 67 percent in retail food to 4 percent in personnel services.
‘The tremendous growth experienced by the franchising industry over the past several years, coupled with the rising number of franchise concepts, makes choosing the right franchise a daunting task for many entrepreneurial-minded individuals,’ said Rocky Zanzonico, founder and president, FranUSA. ‘As such, demand for organizations like ours that can match fledgling entrepreneurs with businesses that are uniquely suited to their individual strengths and talents, is on the rise.’
FranUSA’s approach is very similar to that of a ‘matchmaker’ who connects couples for compatible companionship. In working with prospective entrepreneurs, a FranUSA consultant first evaluates the candidate’s lifestyle goals, personality traits, leadership skills, sales skills, business experience, financial goals, investment level and risk tolerance, then creates a profile that will be used in matching the candidate to franchise opportunities.
In 2007, FranUSA plans to significantly expand its operations throughout the United States and is currently looking for individuals who are interested in becoming business ‘matchmakers.’
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