Why Go Global?

Franchise.org:

We are often asked why a franchise company should “go global� and how can it can best market the franchise into other countries. There are several key steps for marketing a franchise organization in other countries, but first, let’s examine the simple and compelling reasons for going global.

• Build more brand and shareholder value,
• Add revenue sources and growth markets,
• Reduce dependence on your home market,
• Leverage existing corporate technology, supply chains, know-how and intellectual property, and
• Award more franchises in the home country by being global.

This sounds good so far, so one decides to take the franchise company global. What is the best way to market the franchise systems efficiently and cost-effectively around the world?

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