How McDonald’s Turned It Around

January 22, 2007 by Mark | 0 Comments

Chicago Tribune:

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Chicago resident Hazel Stewart has lost 13 pounds since April, but, while on a walk Friday, she detoured into a McDonald’s in Oak Park to see how the recently remodeled restaurant looked.

Ten minutes later, she was sitting in a booth, breaking her diet and trying a snack wrap.

“I haven’t been here in a while,” she said, marveling at the cleanliness, the attentive counter help, and, most noticeably, the stylish decor. In addition to a two-sided fireplace, there are mission-style wall sconces and wood paneling. There isn’t a fleck of bright yellow to be found. Instead, the color palette favors browns, tans and soft greens.

“It looks just great,” she said.

There is a lot at McDonald’s Corp. that looks great these days.

Despite taking a serious amount of public flack in recent years as the biggest target of health and obesity campaigns, the company–in an almost quiet way by comparison–is enjoying one of the best periods of business in its history.

The world’s largest restaurant chain is expected to announce record sales this week when it reports fourth-quarter and 2006 earnings, while its stock price is hovering near a seven-year high, at about $45 a share.

The chain has enjoyed 44 consecutive months of sales growth. And, around the world, McDonald’s is attracting 4 million more customers a day than it was four years ago.

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In Franchising in USA and/or Canada, News

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