Raving Brands, a multi-concept franchise portfolio of choice, announced today that it will rollout out the next generation of its Planet Smoothie concept, readying it for rapid development. The three-year plan, beginning in 2007, will bring new energy, focus and resources to Planet Smoothie. It will also include a menu expansion, updated trade dress, and a smart, aggressive growth strategy that culminates with more than 250 locations by 2009.
A primary focus of the growth strategy is strengthening and expanding the new Planet Smoothie Cafe concept. Originally introduced in 2005, marking Planet Smoothie’s 10th anniversary, Planet Smoothie Cafe features a delicious, healthy food menu to supplement Planet Smoothie’s selection of the best-tasting smoothies on the planet. The concept was created to serve additional day parts, offering breakfast and lunch and more substantial meal replacement options.
Beyond the menu, the Planet Smoothie Cafe concept is distinguished from the original by its edgy, modern design, where stainless steel accents contradict soft hues of green and orange and contemporary Top 40 music fills the space. The food menu aligns with Planet Smoothie’s healthful values and offers a number of nutritious items such as a Sun Dried Tomato and Turkey Wrap, Hot Ham and Cheese Sandwich, and Asian Chicken Salad. Planet Smoothie Cafe currently has 14 locations open and operating across nine states, with an additional 14 franchise commitments for the future.
No comments yet.