McDonald’s Goes Slow In China Franchising

February 8, 2007 by Mark | 0 Comments

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McDonald’s, which will grant four franchisee licenses in China this year, said it does not expect to issue more such permits in the world’s fastest-growing major economy “in the near future.”

“We’re taking it very, very slowly,” the company’s vice president for China, Gary Rosen, said in an interview in Shanghai on Monday. “The franchise business requires a lot of effort and right now, we have other priorities in China.”

The company will open at least 100 new stores in the country annually and half of them will be wholly owned drive-through outlets, he said.

The world’s largest restaurant chain will transfer store operations this year to four Chinese women who have been trained over the past 18 months, Rosen said. Of 879 McDonald’s restaurants in China only one is franchised, while rival Yum! Brands has more than 1,700 KFC restaurants in the country, with about 37 franchised.

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