Asian fast-food chains are growing swiftly as health consciousness helps soy, sashimi and sukiyaki gain footing in mainstream food courts
Americans can pop into a franchised restaurant for almost every kind of cuisine, from Mexican and Italian to Chinese and, of course, American. Soon, there will be something new for their food-court trays: sushi rolls and teriyaki. Japanese-food chains are spreading to shopping malls and strip-store centers across the U.S.
The rise reflects a change in American appetites. More people are trying to eat healthier foods, say restaurant executives and consultants, and Japanese food can be low-fat and fresh. Think sushi vs. deep-fried calamari. For today’s twentysomethings, Japanese food is both familiar—many have been eating it for years—while also unconventional.
These trends—combined with low prices, despite the common conception that sushi is pricey—are helping make Asian food one of today’s hottest restaurant categories. At limited-service restaurants—places without wait personnel—Asian-food sales jumped 15% to 20% in 2006 following an 18% pop in 2005, tabulates Technomic, a restaurant consultancy in Chicago. That’s roughly three times the 6% growth rate of limited-service chains overall.
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Mahbub on May 29th, 2008 at 3:49 am
Dear Sir,
This is Mahbub from Arkay Group, a leading and emerging business and industrial conglomerate in Bangladesh, has 13 companies and more than 7000 employees. Capitalizing on its extensive range of capabilities and experience in financing, planning, developing and organizing, the group gradually diversified its business in multi-sector areas. That’s why Arkay Services Ltd., a concern member of Arkay Group, wants to establish sushi restaurant in our capital’s aristocratic area where the demand for this food is getting higher day by day. As you are a world renowned sushi consultant, we ardently request u give us an outline what should be our infrastructure, facilities, location, parameter, considerations to set up a sushi restaurant in Dhaka. Pls also tell us what would be our requirements needed to be a franchise partner of the world renowned sushi restaurants chains. I would be very interested in staying in contact with you as it may provide to be an advantage to you with building a concept within our restauraunt here in Dhaka.
We are eagerly looking forward to your reply.
Kind regards
Mahbub.
(Public Relation Officer)
Arkay Services
Flat # 3B, House # 504
Lane # 9, DOHS
Baridhara, Dhaka-1206
Bangladesh
Tel: 880-2-8840979
Fax: 880-2-8840980
e-mail: arkayservices@hotmail.com