Riva - one of the most successful local fashion brands whose roots were established in Paris, intends to invest significantly across the GCC in the next five years. Franchising Middle East show is poised to set the stage for Riva as the brand pursues expansion.
‘Riva has establishd itself as a hugely successful Middle East fashion brand since its origin in 2001. Within a span of five years we have developed sales in far excess of our original targets. O n average, we have achieved an increase of 25 percent sales year on year. This success has motivated us to expand in a big way,’confirms Kris Barber, Business Development Manager Riva.
Owned by the Kuwait based Armada Retail Concept group, Riva presently retails from 11 stores across Kuwait and the UAE and aims to establish a total of 50 outlets across the GCC in the next five years. 2007 will also see store openings in the Burjuman Centre - Dubai and Al Wadha Mall in Abu Dhabi. By spring 2009 RIVA plans to add another five new outlets in Dubai alone.
Riva is also set to follow in the foot steps of international brands which have successfully taken the franchising route to establish themselves in the Middle East markets. The brand will be investing significantly to develop successful franchise partnerships across Saudi Arabia, Egypt, Jordan , Lebanon, Syria, Oman and Qatar.
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