Marco’s Attempts To Turn Detroit’s Struggles Into Franchise Growth

February 21, 2007 by Mark | 0 Comments

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Franchise developers at Marco’s Pizza hope that union workers bought out by the country’s automotive giants think so.

Where the rest of the country sees an automotive industry on the slide, Marco’s Pizza sees Detroit’s struggles as a chance to offer a second career to union workers as well as grow a brand entering its third year as a franchise.

“Many of these folks are getting downsized but with a pretty good buyout settlement,? says Marco’s Jack Butorac, who has set Marco’s on a course to open 500 stores by 2010. “They are too young to retire and are looking to parlay their savings and settlements into a new career. This should let them have some control of their destiny.?

The idea that Detroit–in the heart of Marco’s Midwest roots–was about to send thousands of professionals into unemployment inspired Butorac’s company to see if it could partner with the United Auto Workers to make the move less painful.

The potential franchisee from the UAW’s ranks has about 12 to 20 years’ experience in the automotive industry. They’re responsible, have ambition, and want to make sure they have a say over their next line of work, Butorac says.

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In Franchising in USA and/or Canada, News

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