Franchising Middle East show, the international B2B event that has opened immense opportunities for several international brands in the Middle East, is yet again poised to serve as a gateway to the regional markets as Subway plans 500 new outlets across the Middle East.
Organized by International Expo Consults(IEC), Franchising Middle East will show case products and services across a broad cross section of industries, as a large number of international and regional franchisors and master franchisee converge at Dubai World Trade Centre from 5-7 March 2007. International participation in the 2007 event has increased by 20 percent as Middle East is amongst the most sought after franchising destination. The Middle East food industry being the high demand sector amongst the international franchisors.
Subway-the fresh food giant that boasts of 27000 retail outlets in 86 countries, with a brand new outlet coming up every 3 hours 20 minutes in some corner of the world, is greatly focusing on Middle East.
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