Ice-cream giant Baskin Robbins has opened its first ‘new design’ store in Riffa. “The new design, which includes the first major logo change for Baskin Robbins in the last 25 years is intended to build on the brand’s traditional values while introducing a new sense of youthfulness and fun-stated, said Manoj Loya, general manager of Galadari Ice Cream Company, the brand’s exclusive franchisee for the Middle East.
The new design stores play an important part in the major expansion programme that will see 60 new Baskin Robbins outlets open across the GCC this year, says the company.
The new outlet is the 13th in Bahrain.
A tape-cutting ceremony was led by Universal Enterprises president Mohammed Al Mannai.