McDonald’s, the global fast food brand, is to undertake a major investment and refurbishment programme at its Scottish outlets that will also see its franchise base extended, and an increase in orders for its local suppliers.
The chain, which operates 93 outlets and employs 3500 staff in Scotland, intends to spend £2m on the programme, to be backed up by a media campaign designed to counter the recent raft of adverse publicity to hit its brand.
Steve Easterbrook, UK chief executive, speaking yesterday during a visit to one of its main Scottish suppliers, delivered a robust defence of his chain’s sense of corporate responsibility in the wake of Prince Charles’ call for the “Big Mac” to be banned, and politicians laying the blame for child obesity squarely at its door.
He declined to answer directly the prince’s comments, describing them only as, “very disappointing - if true”.
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