Fit Zone Raises The Bar For Women’s Fitness

Fit Zone:

A fast-growing women’s fitness concept out of Michigan is gaining muscle in the $15.9 billion health club industry, selling 70 new locations, earning rave reviews from existing members and winning the respect of fitness gurus for its approach as the next generation women’s fitness chain that “doesn’t insult women.� Unlike the bare-bones approach offered by the majority of women’s clubs, Fit Zone for Women offers women a real health club alternative and has set new industry standards.

With women accounting for 60 percent of fitness club memberships, Fit Zone for Women is filling a niche as a tailored concept that follows the mantra, “Real Women, Real Equipment, Real Results.� Founded by Gretchen Shannon and a team of seasoned health club experts with over 100 years of combined fitness expertise, Fit Zone was created to address women’s individualized concerns of being physically fit and their desire for challenging workouts.

“Fit Zone is in a class by itself, offering a high quality fitness experience with a feminine touch,� Shannon said. “Fit Zone has created the next-level in women-only gyms. Members of our clubs have endorsed the concept by renewing their memberships and raving about our workouts and offerings. Now we’re looking for investors with a passion for helping women in order to fill the increasing demand for Fit Zone locations around the country.�

In its first year of franchising, Fit Zone has sold more than 70 locations. Currently, sites operate in Michigan, Indiana, Wisconsin, Florida, California and Illinois and the franchise plans to open 75 more health clubs in 2007.