Perils And Pleasures Of Franchising

Blogs.smh.com.au:

My friend is considering becoming a franchisee of a fitness and personal training network. For a $17,000 investment, the franchisor promises to promote her personal training services on their website, send any referrals her way and ensure that other franchisees don’t encroach on her geographic area. She is attracted by the fact that she doesn’t have to build her own web presence and will have access to ready-made marketing materials. She is even contemplating putting off an overseas trip she’s been looking forward to in order to buy into the franchise.

The franchising industry is booming. According to the Franchise Council of Australia, the industry contributes to 14% of Australia’s GDP of Australia and employs 426,400 Australians.

Whether you are looking at established big name franchise opportunities like Red Rooster or emerging brands such as mobile beauty concept Beauty on Demand,there are numerous businesses to buy into. They span industries ranging from pets and plumbing to fast food and fire hydrants. So why buy into a franchise?

Also read: Benefits of being a franchisee…