Worldwide lodging franchisor Choice Hotels International today announced that domestic hotel franchise agreements with minority and non-lodging entrepreneurs increased 25 percent over 2005, with Choice’s emerging markets team adding 35 new franchisees in 2006.
These new franchisees, who are African American, Hispanic, Native American, and non-traditional hoteliers, all have majority ownership of a Choice brand hotel.“We are very excited about the tremendous progress we made in attracting diverse franchisees to the Choice family,” said Brian Parker, vice president, emerging markets and new business development. “We will continue to conduct extensive outreach efforts to these underrepresented populations in the lodging community. Our goal is to introduce them to the concept of hotel investing and raise awareness about Choice Hotels and our brands as a potentially strong investment vehicle. We are very proud of our progress in this area, which we feel compares very favorably to other companies in the industry.”
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