Stelios Haji-Ioannou’s easyHotel venture plans to have 12 no-frills hotels running in the next 12 months.
And over the next two-and-a-half years, there will be at least 60 in the planning stage, according to easyHotel’s chief executive Lawrence Alexander, a former commercial director at Jarvis hotel.
Brought in last July to oversee easyGroup founder Stelios Haji-Ioannou’s hotel venture, Mr Alexander has had a busy time meeting with potential franchisees across the world.
The first easyHotel opened in South Kensington, west London, in August 2005, to mixed reviews. There were certainly no complaints about the price - rooms are £25 a night - but the bright orange décor, the signifier of all things easy, and the smallest of the rooms, at 6sq m, were not to everyone’s liking.
However, Mr Alexander points out that the first hotel was a prototype. There is likely to be less orange on the walls in future while the smallest room is likely to be ditched, he said.
No comments yet.