Burger King may have won the headlines for its forays into adver-gaming. But its fast food rival hasn’t been standing by idly. Here’s a look at what it’s been up to
As companies attempt to reach an increasingly mercurial consumer base, advertisers are trying new and original ways to connect with the base. Those Geico cavemen that you’ve seen in various commercials might be getting their own sitcom. Burger King, along with myriad web ad campaigns like Subservient Chicken and Revenge of the Sith viral marketing tie-in Sith Sense, also made 3 Xbox titles that could be purchased with a Value Meal.
This begs the question, what is Burger King’s leading competitor, the world’s largest fast food chain, doing as a response to this? An example of McDonald’s current approach can be seen in what the company has done with their Filet-o-Fish campaign. While much more low-key, this advertising campaign shows a composite approach across various mediums with more success than one might initially think. Carry on reading.
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