A Golden Opportunity

Business Standard:

Titan is reaching down to the mass market for both jewellery and watches.

Swarna Ganesh has attended over 100 weddings in his hometown Erode in Tamil Nadu in the past year. He is a little anxious about the weight he has gained, but Ganesh isn’t really complaining.

As the franchisee of Titan Industries’ Gold Plus chain of jewellery stores, the weddings have meant brisk business – the Erode store earned Rs 25 crore last year with every sign of doing as well this year, too.

So much so that the Bangalore-based Titan has stepped up its focus on the lower-end jewellery brand: it has rolled out 8 Gold Plus showrooms in the past 6 months, with another 18 slated to open later this year. Read on.