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Yum’s KFC Brand To Grow In Brazil

April 2, 2007 by Mark | 0 Comments

Biz Journals:

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Yum Brands Inc.’s international unit has reached an agreement with Brazil Fast Food Corp., owner of hamburger fast-food chain Bob’s, to franchise Yum’s KFC brand in Brazil.

Under the agreement, Brazil Fast Food will operate KFC’s four existing company-owned restaurants in Rio de Janeiro and will expand the KFC chain throughout Brazil, according to a news release.

Yum opened its first Brazilian KFC restaurant in 2003, the release said. The company also has operated its Pizza Hut brand in the country for more than 15 years.

In Franchising in Brazil/South America, News

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